Motor companies are rushing into new energy vehicles.

Driven by the attraction of the huge market prospects and the promotion of national policies, the heat of new energy vehicles is increasing day by day, becoming a “sweet”, attracting the influx of capital from all parties, and the whole industry chain enterprises are coming.

As one of the cores of new energy vehicles, motor technology has naturally attracted many companies to add code layout. However, a recent news, the quality of the motor due to gambling in the field of new energy vehicles, resulting in the loss of major shareholders, the motor industry has sounded the alarm.

Many policy additions, new energy vehicles have broad prospects

According to China's new energy vehicle development plan, by 2020, the number of new energy vehicles will reach 5 million. According to the 2015 Global Electric Vehicle and Charging Infrastructure Outlook, by 2020, the number of electric passenger vehicles worldwide will reach 20 million (including plug-in hybrid vehicles and fuel cell vehicles).

However, new energy vehicles not only have broad market prospects, but also a series of policy support. Although the subsidy standard has a certain degree of decline, it is basically a warm wind.

On June 13, the Ministry of Industry and Information Technology announced the “Parallel Management Measures for the Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points (Draft for Comment)”. According to the content of the document, auto companies must be able to produce and sell enough new energy vehicles. Otherwise, they can only purchase new energy vehicle points from other companies or reduce their traditional fuel vehicle production.

The "Opinion Draft" clearly requires that from 2018 to 2020, the proportion of new energy vehicles will reach 8%, 10% and 12% respectively. According to this calculation, if an automobile company produces 2 million vehicles in 2018, its new energy vehicle points will need 160,000 points, which will require the production of about 40,000 pure electric vehicles or 80,000 plug-in hybrid vehicles.

Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said that the introduction of the “double points” management method reflects the state's high attention to energy saving and emission reduction in the passenger vehicle industry and is conducive to promoting the development of the new energy automobile industry.

In order to standardize and promote the development of new energy vehicles, it is understood that the Ministry of Industry and Information Technology is studying and formulating the "Guiding Opinions on Coordinating the Innovation and Development of New Energy Vehicles".

Dividends give birth to capital competition layout

Or in order to cope with the new assessment system, or to see the development prospects of new energy vehicles, many car companies began to step up adjustment of product structure.

Recently, Buick officially launched its first extended-range hybrid VELITE 5, and plans to introduce a variety of full-hybrid and plug-in hybrid models based on existing models; Great Wall Motors has also begun to accelerate the layout of new energy products.

On June 1, Jianghuai Automobile and Volkswagen Group signed a cooperation agreement, and the first complete vehicle joint venture production enterprise in the field of new energy vehicles in China was born. On the same day, BAIC and Daimler also signed a cooperation framework agreement, and Daimler plans to invest in BAIC New Energy to strengthen cooperation in the field of new energy vehicles.

On June 22, another heavy news came. Tesla and the Shanghai government are discussing the feasibility of establishing a joint venture in Shanghai.

Chen Dapeng, general manager of FAW-Volkswagen Foshan Branch, said in an interview: "This year, there will be a Volkswagen-brand pure electric vehicle in the second phase of the Foshan branch, and will be put into production and listed in 2018."

Zhaoqing will cooperate with Guangzhou Orange Line Zhidong Automotive Technology Co., Ltd. to produce the “Xiaopeng” new energy vehicle under the latter. The total planned investment of the project is 10 billion yuan, of which 4 billion yuan will be invested in the first phase. After the completion of the first phase of the project, 100,000 new energy electric vehicles will be produced annually. Xiaopeng Automobile received a 2.2 million A round of strategic investment from China's excellent car.

Motor companies swarming in

As a series of support policies for new energy vehicles in China continue to land and market demand continues to grow, new energy vehicles have become a new direction for the development of the motor industry. At the same time, they are also new opportunities and challenges for the development of China's motor enterprises. The new energy vehicle motor system accounts for nearly 15% of the total vehicle cost, and the market space is huge. According to estimates, by 2020, the demand for new energy vehicle motor drive systems will reach 50 billion yuan to 100 billion yuan.

Due to the rapid growth of new energy vehicle production and sales, the demand for electric motors and electronic control systems is experiencing explosive growth, and industrial capital is competing.

In addition to Jingjin Electric, Shanghai Electric Drive, CSR Times and other leading enterprises of China's new energy vehicle drive motors, motor companies such as Dayang Motor, Founder Motor, Xinxin Motor, Jiangte Motor and Yunyi Electric have entered the field of new energy vehicle motors. Dayang Electric spent RMB 3.5 billion to acquire 100% equity of Shanghai Electric Drive last year; Wanxiang Qianchao invested RMB 110 million to participate in 10% equity of Tianjin Songzhen; Founder Motor acquired 100% equity of Shanghai Haineng and Hangzhou Devos.

Not only that, but more and more companies are eager to try this year and want to enter the new energy vehicle motor electronic control market:

At the beginning of the year, Hong Kong Huasheng Motor Co., Ltd. invested in the motor industry new city project to Jiangmen.

On June 22nd, the new energy vehicle drive motor project jointly invested by the world's top 500 companies Siemens and the world famous auto parts company Valeo was signed and settled in Changshu National High-tech Industrial Development Zone.

HSBC Motor recently stated that the development of the company's pure electric vehicle drive motor has been included in the company's planning for the next five years, in line with the country's green environmental protection and energy-saving development direction.

Camel Group intends to acquire Rimac and Greyp Bikes in Croatia, with a proposed acquisition of 19.35%. Camel Group believes that this investment will help improve the technical level of the company's electric vehicle motor, electronic control and other related components.

Jiangsu Leili said in an interview that in the future, it will focus on promoting the development strategy of the motor components and parts market in the automotive field. Now we have the ability to produce stamping products related to auto parts and small-volume new energy automotive motor components. In the future, the company will gradually penetrate into the automotive field by means of endogenous and epitaxy, and will shift from subdivided parts to the development and production of motor components in the whole field of automobiles.

Business performance is good or bad.

More and more enterprises are deploying new energy vehicle motor electronic control, which is valued by its market and profitable. Of course, motor companies are doing well in this area.

In 2016, Blue Ocean Huateng achieved revenue of 555 million yuan in the electric motor motor controller business, an increase of 165.44% over the same period.

In the first quarter of 2017, the company achieved revenue of 134 million yuan and net profit of 34.572 million yuan, up 57% and 34% respectively. The company said that the main factor driving the growth of performance is still the growth in sales of electric vehicle motor controller products.

In 2016, Huichuan Technology achieved sales revenue of 845 million yuan in the field of new energy vehicles, a year-on-year increase of 31%.

In 2016, Jiangte Motor achieved doubled growth in operating income and net profit. This is the result of Jiangte Motor's continuous increase in the layout of the new energy automobile industry chain.

Thanks to the business promotion of the new energy vehicle powertrain system, the company's operating revenue in 2016 was 1.784 billion yuan, an increase of 18.29% compared with the same period last year.

However, there are also companies that are affected by this business, but mostly because of policy reasons.

Jiangte Motor's revised performance forecast for the evening of June 27th said that the profit for the first half of this year is expected to fall by 30%-50%. The reasons for the change in performance are: the adjustment of the national subsidy policy for new energy vehicles, and the re-declaration of the model catalogue affect the production and sales volume of the wholly-owned subsidiary Jiulong Automobile in the first half of the year; the company expects that the energy-saving products Huimin project efficient motor promotion subsidy fund will not be received during the reporting period. .

The Ocean Electric announcement also said that the decline in the first quarter of this year was mainly due to the short-term decline in the new energy vehicle-related business after being affected by the policy.

In addition to the performance of the above companies, the case of the letter motor may be more useful.

On June 27, Xinxin Motor announced that it intends to transfer 75% equity of its subsidiary Xinyong Motor, and the transaction price is not less than 12.1041 million yuan. After the transaction is completed, Xinji Motor will no longer hold the equity of Xinyong Motor. Xinxin Motor explained that since the acquisition of Xinyong Motor's equity, its profitability has not reached expectations, and it has not played a role in boosting the company's product expansion. It plans to transfer it to the outside world.

Xinyong Motor was once the focus of the letter-quality motor to enter the new energy vehicle drive motor business. In August 2014, the quality motor cost US$3.6 million to acquire 75% of the shares from Just Great Limited, and in June the following year, it increased its capital by US$3.375 million. So far, Xinsheng Motor spent US$6.975 million on Xinyong Motor. It was converted into RMB about 47.29 million yuan.

Xinyong Motor is a subsidiary of Taiwan's Futian Electric Group. At that time, the electric engines of its wind turbines and all-electric electric vehicles (coupe cars) have achieved fruitful results. The quality motor has high hopes for this acquisition. However, in less than three years, the quality motor was retired from Xinyong Motor, and the investment loss was 35.15 million yuan.

In addition to Xinyong Motor, Xinxin Motor also spent RMB 0.8 billion to acquire shares in Suzhou and Xin, holding 23.98%, and acquired RMS 40% stake in US Electronic Controls, which is the exclusive supplier of Yutong Bus Hybrid Bus Drive Motor. Jinlong Bus, Beiqi New Energy and many other manufacturers have designed and manufactured a variety of models and their controllers.

Like Xinyong Motor, the above-mentioned M&A targets are not satisfactory. Last year, Xinxin Motor reduced the value of long-term equity investment of 0.19 billion yuan to Suzhou Hexin.

The transition to the new energy vehicle drive motor business has not reached expectations, and the Xinxing Man, a controller of the quality motor, will let the shell.

There are thresholds in the industry.

For motor companies, entering the field of new energy vehicles is not just a shift in business and technology, but there are many problems.

The self-powered vehicle of the car enterprise is one of them. From a global perspective, foreign new energy vehicles have started early in all aspects and have a high market concentration. General international large-scale vehicle manufacturers, from the design of the drive system to the manufacture and assembly of the motor components are completed independently, and only some independent motor suppliers can enter the drive system supply chain. At present, the motors of BMW, Volkswagen, Toyota and Nissan are all supplied by internal equipment.

Recently, Volkswagen invested 1.149 billion yuan in new energy power motor projects will be settled in Tianjin Development Zone; Hitachi Automotive Systems, a subsidiary of Japan Hitachi Group, has entered into a formal cooperation agreement with Honda Motor Co., Ltd., and both parties will invest 5 billion yen to establish a new energy joint venture. The company's main business is geared to the development of electric vehicle engines.

However, compared with foreign mature supporting supplies, China's new energy vehicles are in the initial stage of development. Except for BYD and other established companies, they are self-powered electrical control components. Most of the vehicle companies cooperate with different motor electronic control companies. This gives the motor company the space to play.

The second is the lack of supply capacity of enterprises. It is understood that at present, domestic motor companies are able to supply small quantities to complete vehicle manufacturers. In order to improve the supply capacity, enterprises have carried out automation transformation.

Recently, Jiangte Motor signed a contract with Gancheng Machinery, which will provide an automatic assembly line with an annual output of 200,000 new energy motors to complete the industrial upgrading. In addition, Founder Motor has also put into production of 100,000 automated production lines for automotive drive motors.

The technology gap is three. Overall, high-power motor technology has not achieved a major breakthrough. Electric vehicles do not have a power system comparable to fuel vehicles. This is a common problem at home and abroad.

At present, there is still a gap between China's new energy vehicles, especially the pure electric vehicles that are vigorously promoted, and the advanced level of foreign countries. In the field of motors, China's motors are too large and have low energy density. In the case of outputting the same power, the domestic motor is twice as large as the internationally advanced motor, and the quality is almost doubled. Although there are currently high-level motor companies in China, there are not many. In addition, in terms of electronic control, in addition to the advanced control system, the low level of domestic electronic control integration is the main gap with the advanced level in foreign countries.

The fourth is that it is difficult to meet the needs of high-end. In the high-end electric vehicle market, BMW, Tesla and many new energy vehicles have begun to lay out new layouts. In contrast, China's automobile development is slightly behind, especially for motor companies. High-end transformation and upgrading is imperative, and independent parts technology and products should also be developed to high-end.

Low-speed motor market is broad or welcoming

In China, the electric vehicle market is experiencing rapid development, including conventional high-speed electric vehicles and low-speed electric vehicles. Among them, low-speed electric vehicles are mainly used to replace electric bicycles, electric motorcycles and electric tricycles in 2-3 line cities, and their vitality is vigorous.

Data show that in 2015, domestic low-speed electric vehicles sold more than 600,000 vehicles a year. In 2016, the annual output of low-speed electric vehicles exceeded one million, and the annual growth rate was over 50%. Although not supported by the policy, low-speed electric vehicles rely on the needs of the market to develop, and the development is in full swing.

According to relevant forecasts, by 2020, the number of low-speed electric vehicles will reach 10 million, exceeding the number of new energy vehicles of 5 million, and the market size of low-speed electric vehicles will reach 100 billion. As a key part of its industrial chain, the motor is bound to usher in a period of development.

"From the perspective of the development momentum of low-speed electric vehicles, once the national standards are completed and introduced, the production and sales volume in the domestic market will increase exponentially." Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Association, said, "China's 3rd and 4th lines The wide-ranging needs of consumers in urban and urban-rural junctions have filled the low-speed electric vehicle market with potential."

The introduction of the new national standard will inevitably lead to the reshuffle of the low-speed electric vehicle industry, the elimination of a number of small and medium-sized enterprises that do not meet the industry threshold, and the retention or introduction of quality enterprises. Industry competition will gradually be standardized and orderly. Enterprises with large-scale production and perfect service systems will stand out in low-speed electric vehicles, batteries, motors, and electronic control.

Undoubtedly, the electric vehicle market is vast, and the "money" scene is unlimited. It is true that the take-off of the development of new energy vehicles is a very good strategic choice, but companies should be more determined, rather than blindly follow the trend.